BEBO is a new traditional Georgian bakery opening in Prague.
The goal was to create a warm, friendly, and culturally rooted brand identity centered around the idea of“Bebo”— the Georgian word forgrandmother.

The identity had to feel:
• familiar and welcoming
• connected to Georgian tradition
• visually strong and memorable
• suitable for signage, packaging, and digital use

This case study shows the development of the final logo and the basic visual language created for the brand.
BEBO’s identity blends tradition and modern simplicity into a logo that is:
• instantly recognizable
• emotionally engaging
• culturally meaningful
• highly functional across all applications
This visual system gives the bakery a strong foundation for growth — from packaging and storefronts to digital platforms and community presence.


Thank you for viewing the BEBO Bakery identity project.
2025