Challenge
The challange was to make fast and dynamic short motion video for brand "RELX" which is the company who manufactures different sort of premium vape products.
“The philosophy behind RELX products is balance and symbolism. We strive for excellence in user experience, functionality and design.”
The Script
I have came up with an idea of the script, I wanted to make it simple, fast and dynamic, The length of the AD should not be more then 10 seconds, So when I finished sketching all my ideas I had to remove elements which in my opinion was extra.
